Zillow Digs: Sellers Should Focus on Staging and Curb Appeal

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  According to a new Zillow Digs survey, homeowners should focus on Curb Appeal and Staging rather than spend money on expensive renovations prior to selling their homes. Finally, this … [Read more...]

10 Good Reasons to Hire a Home Stager

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It's true that I'm in the business of home staging so I have a bias towards it. But, do you know why? Because I did it to sell my own house in 2012 when buyers were hard to find. With my Plan in … [Read more...]

3 Trends that are Changing the Way You Sell Your Home

There are big changes happening in the real estate market, driven by 3 trend that are having a huge impact on how today's buyers choose a home. By understanding how these trend affect the way a home … [Read more...]

I Don’t Want to be Miss America

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Selling your house is like entering the Miss America contest. Your house is judged mostly by the overall First Impression. Just like Miss America,  you are  in a contest where the buyer is … [Read more...]



Darrin Friedman said it best in Realtor magazine this month: "We, as real estate practitioners, don't sell houses. We sell the experience of dreams….As long as we believe we are widget peddlers, … [Read more...]