Darrin Friedman said it best in Realtor magazine this month: "We, as real estate practitioners, don't sell houses. We sell the experience of dreams….As long as we believe we are widget peddlers, … [Read more...]

What’s the Real Scoop on ROI from Home Staging?


Return on investment is a term that is thrown around alot in home improvement and real estate circles.There are tables and infographics out there that can offer some guidance on what home improvements … [Read more...]

Selling Your Home


If you are a Baby Boomer waiting to sell your home, new research shows that there is a real danger if you wait longer than   … [Read more...]

Is there Such a Thing as TOO MUCH Staging?


I read an article last week in the Wall Street Journal where the writer and home seller, June Fletcher, wondered whether there was such a thing as "too much staging" when your house goes on the … [Read more...]