I Don’t Want to be Miss America

Miss America 1921

Selling your house is like entering the Miss America contest. Your house is judged mostly by the overall First Impression. Just like Miss America,  you are  in a contest where the buyer is … [Read more...]



Darrin Friedman said it best in Realtor magazine this month: "We, as real estate practitioners, don't sell houses. We sell the experience of dreams….As long as we believe we are widget peddlers, … [Read more...]

What’s the Real Scoop on ROI from Home Staging?


Return on investment is a term that is thrown around alot in home improvement and real estate circles.There are tables and infographics out there that can offer some guidance on what home improvements … [Read more...]